Day, Ellen; Barksdale, Hiram C. - In: Journal of Business & Industrial Marketing 18 (2003) 6/7, pp. 564-579
studies have investigated selection criteria used in this last stage of the selection process. This paper presents a … qualitative study that examined the dynamics of the selection process, identified decision criteria which business and …) were sampled. Their responses to open‐ended questions provided rich data that revealed factors considered in the selection …