Badot, Olivier; Bree, Joel; Damay, Coralie; Guichard, … - In: International Journal of Retail & Distribution Management 44 (2016) 10, pp. 976-995
Purpose The purpose of this paper is to identify the representations, figures and processes of shopping/commerce in books published in France that are aimed at three to seven-year-olds. Design/methodology/approach A semiotic analysis of nearly 50 books published over the past 60 years. Findings...
