Roy Chowdhury, Indranil; Patro, Sanjay; Venugopal, Pingali - In: Journal of Services Marketing 28 (2014) 6, pp. 471-483
Purpose – The aim of this paper is to study the factors affecting the customer’s “Intention to Adopt TFS” (I-TFS), and a conceptual model has been proposed, while most previous studies have focused on the study of self-service technology (SST). Interactions between customer and service...
