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TQM success factors in North Indian manufacturing and service industries
Kumar, Raj; Garg, Dixit; Garg, T. K. - In: The TQM journal : the international review of … 23 (2011) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10008938684
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Handbook of research on promotional strategies and consumer influence in the service sector
Ray, Nilanjan (ed.); Kumar, Raj (ed.);  … - 2016
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--
Persistent link: https://www.econbiz.de/10011495646
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Handbook of research on promotional strategies and consumer influence in the service sector
Panwar, Upendra Singh (ed.); Kumar, Raj (ed.);  … - 2016
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--Provided...
Persistent link: https://www.econbiz.de/10011728493
Cover Image
Handbook of research on promotional strategies and consumer influence in the service sector
Panwar, Upendra Singh (ed.); Kumar, Raj (ed.);  … - 2016
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--
Persistent link: https://www.econbiz.de/10011472393