How do new professional service firms strategically position themselves in fields where developing a favourable external reputation is critical to performance? Are certain positioning strategies more effective than others? This study reveals that most professional service firm start-ups attempt...

The uniqueness of professional service firms (PSFs) has been well established. Accounting, law, engineering, and management consulting firms are known to differ significantly from both traditional manufacturing and service organizations in their organizational and managerial arrangements. Their...

Growing interest in knowledge as a competitive asset suggests the benefit of studying professional service firms (PSFs). These firms are highly successful examples of organizations whose ability to manage knowledge is critical to their success. Furthermore, they are worthy of study because they...