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The relationship-service-profit chain: conceptual framework and propositions

Herington, Carmel; Johnson, Lester W. - In: International journal of services technology and management 14 (2010) 2/3, pp. 144-162

Persistent link: https://www.econbiz.de/10003997667

Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies

Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: Journal of advertising research 56 (2016) 2, pp. 169-182

Persistent link: https://www.econbiz.de/10011518081

The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger

Carter, Leanne; Gray, David; D'Alessandro, Steven; … - In: Services marketing quarterly 37 (2016) 4, pp. 225-240

Persistent link: https://www.econbiz.de/10011628463

How does organisational culture affect employees' perception of the brand in service industries?

Buttery, Maria; Johnson, Lester W.; Campbell, Gordon E. - In: Businesses 3 (2023) 1, pp. 52-66

Purpose: This paper seeks to consider the influence of organisational culture and its relationship to employees' perception of the brand of the organisation they work for. It also aims to clarify where the responsibility lies for setting the organisational culture and whether that role is a...

Persistent link: https://www.econbiz.de/10014282771

Service innovation and adoption in industrial markets : an SME perspective

Casidy, Riza; Nyadzayo, Munyaradzi; Mohan, Mayoor - In: Industrial marketing management : the international … 89 (2020), pp. 157-170

Persistent link: https://www.econbiz.de/10012289969

Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective

Casidy, Riza; Nyadzayo, Munyaradzi - In: Industrial marketing management : the international … 78 (2019), pp. 27-42

Persistent link: https://www.econbiz.de/10012026090

The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services

Casidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; … - In: Industrial marketing management : the international … 72 (2018), pp. 26-36

Persistent link: https://www.econbiz.de/10011887280