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~subject:"Service industry"
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Service industry
Consumer behaviour
24
Konsumentenverhalten
23
Relationship marketing
14
Beziehungsmarketing
11
Service quality
9
marketing
8
Customer satisfaction
6
Lieferantenmanagement
6
Supplier relationship management
6
Customer service
5
Dienstleistungsqualität
5
Internet marketing
5
Kundenzufriedenheit
5
Online-Marketing
5
Advertising
4
Dienstleistungssektor
4
Innovation
4
Netherlands
4
Niederlande
4
USA
4
United States
4
Werbung
4
Artificial intelligence
3
B-to-B-Marketing
3
Business-to-business marketing
3
Customer value
3
Internet
3
Kundenwert
3
Meta-Analyse
3
Meta-analysis
3
Narrative Methode
3
Narrative method
3
Online retailing
3
Online-Handel
3
Services marketing
3
Social Web
3
Social web
3
Structural equation model
3
Strukturgleichungsmodell
3
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English
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Wetzels, Martin
4
Patterson, Paul G.
2
Ruyter, Ko de
2
Daryanto, Ahmad
1
Huang, Ming-Hui
1
Malthouse, Edward
1
Noble, Stephanie
1
O'Cass, Aron
1
Pauwels, Pieter
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
New challenges to international marketing
1
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ECONIS (ZBW)
4
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1
The propensity to continue internationalization : a study of entrepreneurial decision-making in Australian service firms
Pauwels, Pieter
;
Patterson, Paul G.
;
Ruyter, Ko de
; …
- In:
New challenges to international marketing
,
(pp. 11-36)
.
2009
Persistent link: https://www.econbiz.de/10003850168
Saved in:
2
Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
Saved in:
3
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
4
Moving service research forward
Huang, Ming-Hui
;
Malthouse, Edward
;
Noble, Stephanie
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 459-461
Persistent link: https://www.econbiz.de/10012662578
Saved in:
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