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~subject:"Social Web"
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Service quality
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1
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Journal of retailing and consumer services
398
Journal of business research : JBR
340
International journal of hospitality management
221
The journal of services marketing
122
International journal of internet marketing and advertising : IJIMA
106
Journal of hospitality marketing & management
99
International journal of contemporary hospitality management
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of travel and tourism marketing
94
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Cogent business & management
81
Technological forecasting & social change : an international journal
81
Services marketing quarterly
71
The service industries journal
70
International journal of electronic marketing and retailing : IJEMR
69
Psychology & marketing
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
The journal of product & brand management
65
Journal of internet commerce
64
Tourism management : research, policies, practice
62
Asia Pacific journal of marketing and logistics
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Journal of marketing communications
54
Marketing intelligence & planning
53
International journal of consumer studies
52
Journal of promotion management : innovations in planning and applied research
52
The journal of brand management : an international journal
51
Journal of service research : JSR
50
International journal of advertising : the review of marketing communications
49
Journal of marketing
49
International journal of business information systems : IJBIS
48
Service business
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
47
Journal of strategic marketing
47
Journal of the Academy of Marketing Science
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
45
Journal of air transport management
44
Journal of service management
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Young consumers : insight and ideas for responsible marketers
43
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ECONIS (ZBW)
9,316
Other ZBW resources
50
EconStor
3
BASE
1
OLC EcoSci
1
Showing
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date (oldest first)
1
Investigating the impact of social media marketing on research online and purchase offline for
fashion
luxury brands
Al Khasawneh, Mohammad Hamdi
;
Al-Haddad, Shafiq
; …
- In:
International journal of business excellence : IJBEX
32
(
2024
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10015060892
Saved in:
2
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
3
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
4
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
5
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
6
Brand
community and its impact on
brand
love and repurchase intention in the
fashion
industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
7
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
8
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
9
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
10
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
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