"Customer Service Essentials: Lessons for Africa and Beyond is written with the understanding that successful organizations build a base of loyal customers who provide repeat business and positively influence potential customers. Building positive relationships with loyal customers requires...

Chapter 1 - Why Customer Service Matters to Africa's DevelopmentChapter 2 - Customer Delivery During a Pandemic: Citizens and Health Workers Perceptions of State Covid-19 Interventions in GhanaChapter 3 - Customer Service in GhanaChapter 4 - Customer Experience in Higher Education Institutions:...