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Gap analysis as a diagnostic tool for improving the slot gaming experience

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How we complain : the effect of personality on consumer complaint channels

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Segmenting customers by participation : an innovative path to service excellence

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Segmenting customers by participation

Chen, Sandy C.; Raab, Carola; Tanford, Sarah - In: International Journal of Contemporary Hospitality Management 29 (2017) 5, pp. 1468-1485

Purpose This study aims to report the results of a survey of diners’ behavior during production and consumption of dining services with three objectives. The first objective is to create customer segments that represent distinct patterns of customer participation in hospitality service...

Persistent link: https://www.econbiz.de/10014763964