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Service offerings are largely intangible in nature. Customers are thus unable to assess the purchase outcome prior to experience, rendering the risk of possible customer dissatisfaction very high. It is argued that the concept of service guarantees proposed by services management theory can be...
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dimensions, namely reliability, atmospherics and policy. Continatory factor analysis was further undertaken in order to establish … the overall model fit in terms of the three dimensions. Empirical evidence suggests, that the reliability, atmospherics … and policy dimensions are all positively associated with consumers' perceptions of overall service quality. Reliability …
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, multiple regression analysis is used to anticipate the impact of the quality dimensions, viz. tangibility, reliability …
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, multiple regression analysis is used to anticipate the impact of the quality dimensions, viz. tangibility, reliability …
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