Narrow search
Showing 1 - 10 of 4,853
Cover Image
Measurement and impact of customer experience in banking sector
Chahal, Hardeep; Dutta, Kamani - In: Decision 42 (2015) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
Cover Image
Trendsetting and gender matter : brand loyalty, perceived quality, and word-of-mouth
Lee, Seung-Hee; Workman, Jane E. - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10012416242
Cover Image
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Cover Image
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan; Balaji, M. S.; Oikarinen, Eeva-Liisa; … - In: Journal of business research : JBR 123 (2021), pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Cover Image
What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.; Naser Valaei - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
Cover Image
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Cover Image
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Cover Image
Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination : the moderating role of visit frequency
Phuong Kim Thi Tran; Phong Dong Nguyen; Angelina Hanh … - In: Tourism review 77 (2022) 1, pp. 287-301
Persistent link: https://www.econbiz.de/10012939690
Cover Image
Do women customers love to talk about financial brands? : an empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth
Zaman, Umer; Bolia, Brajesh; Anjam, Mahwish - In: Cogent business & management 8 (2021) 1, pp. 1-22
behavior patterns, satisfaction, and positive word of mouth (WOM) of women customers related to financial products. Targeting a … leading to the positive WOM of female customers. Therefore, this paper is an effort to explore the role of the responsiveness … component of service quality and sincerity dimension of brand personality on WOM via customer satisfaction. Using the partial …
Persistent link: https://www.econbiz.de/10012643079
Cover Image
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238345