Shahin, Arash; Attafar, Ali; Samea, Monireh - In: Measuring Business Excellence 16 (2012) 3, pp. 84-99
Purpose – The purpose of this research is to propose a systematic and integrative approach for evaluating, assessing, analysing, and improving service quality and effectiveness. Design/methodology/approach – A new approach is proposed, in which SERVQUAL and overall administration...