Kim, Suk-kyu; Yim, Brian H.; Byon, Kevin K.; Yu, Jae-Gu; … - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 2, pp. 153-171
Purpose – The purpose of this paper is to examine spectator perceptions of service quality at the Formula One (F-1) event in Shanghai by means of Martilla and James’ Importance and Performance Analysis (IPA). Design/methodology/approach – The items were plotted on the four IPA dimensions,...
