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Hospital positioning and integrated hospital marketing communications : state-of-the-art review, conceptual framework, and research agenda

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Persistent link: https://www.econbiz.de/10010348875

Service-based vs. goods-based positioning of the product concept : effects on customer perceived value

Cassia, Fabio; Ugolini, Marta Maria; Cobelli, Nicola; … - In: The TQM journal : the international review of … 27 (2015) 2, pp. 247-255

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Der Aufbau von Qualitätssignalen durch Werbung : eine empirische Studie am Beispiel eines neuen Gütezeichens

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Positioning through B2B carrier signals : understanding how service quality is communicated via websites

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Innovation through tradition in the Italian coffee industry : an analysis of customers' perceptions

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Patient satisfaction analysis using a multi-criteria analysis method : the case of the NHS in Greece

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Improving health care in low- and middle-income countries : a case book

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This open access book is a collection of 12 case studies capturing decades of experience improving health care and outcomes in low- and middle-income countries. Each case study is written by healthcare managers and providers who have implemented health improvement projects using quality...

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