This study examines tourists’ dining experiences and tests competing models of predictors of satisfac- tion and behavioral intentions. Specifically, we examine the influence of service quality, quality of environment, food quality, price fairness, authenticity, and tourist satisfaction on...

Marketing has always advocated a customer orientation but the reality in many companies has been different. Businesses have always known that word‐of‐mouth is an important element of marketing, but only since the emergence of Web 2.0 have businesses realised that with the power of the...