Fernando, Yudi; Mat Saad, Norizan; Sabri Haron, Mahmod - In: Business Strategy Series 13 (2012) 1, pp. 31-40
of service practitioners would enhance the understanding of how the new marketing definition is universally applicable … implications for practitioner and service marketing researchers to develop service quality in the Indonesian LCC industry. The … – In the LCC industry, the combination of internal and external supplier capabilities to deliver service quality is a …