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Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico
Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133
Persistent link: https://www.econbiz.de/10010346055
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Customer decision-making processes and motives for self-service technology usage in multi-channel hospitality environments
Kelly, Petranka; Lawlor, Jennifer; Mulvey, Michael - In: International journal of electronic customer … 7 (2013) 2, pp. 98-116
Persistent link: https://www.econbiz.de/10010395350
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The influence of perceived risks on yacht voyagers' service appraisals : evaluating customer-to-customer interaction as a risk dimension
Paker, Neslihan; Gök, Osman - In: Journal of travel and tourism marketing 38 (2021) 6, pp. 582-596
Persistent link: https://www.econbiz.de/10012623380
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Role of facilitators in the medical tourism industry : a study of medical tourism facilitators in an emerging market
Rydback, Michelle - In: Services marketing quarterly 43 (2022) 2, pp. 129-145
Persistent link: https://www.econbiz.de/10013178029
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Strategizing for premium positioning : the case of hotel grandeur
Chowdhary, Rupal; Anand, Gunjan; Kapooria, Pallavi Joshi; … - In: South Asian journal of management : SAJM 28 (2021) 3, pp. 195-211
Persistent link: https://www.econbiz.de/10012792569
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Socio-demographic characteristics and the level of importance that consumers attach to services offered in the passenger airline industry
Oyewole, Philemon - In: International journal of services and operations … 36 (2020) 2, pp. 204-227
Persistent link: https://www.econbiz.de/10012256778
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An empirical investigation of the impact of commitment and trust on internal marketing
Ng, Eric; Fang, Wei-Ta; Lien, Ching-Yu - In: Journal of relationship marketing : innovations & … 15 (2016) 1/2, pp. 35-53
Persistent link: https://www.econbiz.de/10011633596
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Achieving excellence in services marketing : roles in customer delight
Mandal, Pratap Chandra - In: International journal of business excellence : IJBEX 20 (2020) 3, pp. 359-374
Persistent link: https://www.econbiz.de/10012199135
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Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.; Roy, Subhadip - In: Services marketing quarterly 38 (2017) 4, pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
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Internal stakeholders' claims on branding a state university
Dholakia, Ruby R. - In: Services marketing quarterly 38 (2017) 4, pp. 226-238
Persistent link: https://www.econbiz.de/10011798686