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How a firm's best versus normal customers react to compensation after a service failure
Gelbrich, Katja; Gäthke, Jana; Grégoire, Yany - In: Journal of business research : JBR 69 (2016) 10, pp. 4331-4339
Persistent link: https://www.econbiz.de/10011554578
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A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights
Khamitov, Mansur; Grégoire, Yany; Suri, Anshu - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 519-542
Persistent link: https://www.econbiz.de/10012290970
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How can firms stop customer revenge? : the effects of direct and indirect revenge on post-complaint responses
Grégoire, Yany; Ghadami, Fateme; Laporte, Sandra; … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1052-1071
Persistent link: https://www.econbiz.de/10011951624
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The effects of relationship length on customer profitability after a service recovery
Béal, Mathieu; Sabadie, William; Grégoire, Yany - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 293-305
Persistent link: https://www.econbiz.de/10012144812
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Is service recovery of equal importance for private vs public complainers?
Béal, Mathieu; Suri, Anshu; Nguyen, Nguyen; Grégoire, Yany - In: Journal of business research : JBR 153 (2022), pp. 392-400
Persistent link: https://www.econbiz.de/10013534061