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Service experiences and dyadic value co-creation in healthcare service delivery : a CIT approach
Osei-Frimpong, Kofi; Wilson, Alan M.; Owusu-Frimpong, Nana - In: Journal of service theory and practice : JSTP 25 (2015) 4, pp. 443-462
Persistent link: https://www.econbiz.de/10011400718
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The interface of value creation and service process : a categorization of the relevant perspectives and an integrative framework
Makkonen, Hannu - In: Journal of business market management : JBM 8 (2015) 3, pp. 476-497
The focal study considers the variety in recent perspectives on value and value creation in service as a stimulant to explicate and organize differences to build toward integrative understanding. The purpose of the study is to provide a categorization of the perspectives on value and value...
Persistent link: https://www.econbiz.de/10011379472
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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Customer’s potential value : the role of learning
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21
Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...
Persistent link: https://www.econbiz.de/10009761863
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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Value co-creation among hotels and disabled customers : an exploratory study
Navarro, Susana; Andreu, Luisa; Cervera, Amparo - In: Journal of business research : JBR 67 (2014) 5, pp. 813-818
Persistent link: https://www.econbiz.de/10010363297
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The value co-creation process as a determinant of customer satisfaction
Vega-Vazquez, Manuela; Revilla-Camacho, María Ángeles; … - In: Management decision : MD 51 (2013) 10, pp. 1945-1953
Persistent link: https://www.econbiz.de/10010198589
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Co-creating value in hotels using mobile devices : a conceptual model with empirical validation
Morosan, Cristian; DeFranco, Agnes - In: International journal of hospitality management 52 (2016), pp. 131-142
Persistent link: https://www.econbiz.de/10011442848
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Service network value co-creation : defining the roles of the generic actor
Ekman, Peter; Raggio, Randle D.; Thompson, Steven M. - In: Industrial marketing management : the international … 56 (2016), pp. 51-62
Persistent link: https://www.econbiz.de/10011531229
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612