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Service-dominant logic
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Transformative service research and service dominant logic : quo Vaditis?
Kuppelwieser, Volker
;
Finsterwalder, Jörg
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 91-98
Persistent link: https://www.econbiz.de/10011434091
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Value creation in online services
Kuppelwieser, Volker
;
Simpson, Merlin C.
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 457-465)
.
2014
Persistent link: https://www.econbiz.de/10010359414
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3
1 + 1 does not always equal value creation : the case of YouTube
Kuppelwieser, Volker G.
;
Simpson, Merlin C.
;
Chiummo, …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 311-321
Persistent link: https://www.econbiz.de/10009786891
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