The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service Science. The novel work collected in these chapters is drawn from both new researchers who have grown-up with Service Science, as well as established researchers who are adapting...

Context: Origins -- Revisiting “Where Does the Customer Fit in a Service Operation?” -- The Service Profit Chain -- Winning the Service Game -- Customer Equity -- Service Worldsservice worlds -- Context: Theory -- The Unified Service Theory -- Advancing Service Scienceservice science with...