//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A social marketing approach to...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Services
Social marketing
33
Consumer behaviour
32
Konsumentenverhalten
31
Social Marketing
21
Beziehungsmarketing
11
Dienstleistungsqualität
11
Relationship marketing
11
Service quality
11
Australia
10
Australien
10
Services marketing
9
Value creation
8
Customer satisfaction
7
Kundenzufriedenheit
7
social marketing
7
Brand management
6
Dienstleistung
6
Emotion
6
Health care
6
Markenführung
6
Social Web
6
Social web
6
Alcohol consumption
5
Alkoholkonsum
5
Betriebliche Wertschöpfung
5
Einzelhandel
5
Gesundheitsversorgung
5
Retail trade
5
Well-being
5
Alcohol
4
Behaviour
4
Beschwerdemanagement
4
Brand image
4
Complaint management
4
Customer value
4
Dienstleistungsmarketing
4
Eating habit
4
Ernährungsverhalten
4
Frauen
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Russell-Bennett, Rebekah
5
Baron, Steve
1
Bougoure, Ursula Sigrid
1
Chen, Tom
1
Dodds, Sarah
1
Fazal-e-Hasan, Syed
1
Gallegos, Danielle
1
Hamilton, Robyn
1
Hung, Yu-Chen
1
Härtel, Charmine E. J.
1
Mortimer, Gary
1
Oertzen, Anna-Sophie
1
Previte, Josephine
1
Rosenbaum, Mark
1
Salvador-Carulla, Luis
1
Smith, Geoff
1
more ...
less ...
Published in...
All
The journal of services marketing
2
Contemporary issues in social marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
2
Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
Russell-Bennett, Rebekah
;
Baron, Steve
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 421-424
Persistent link: https://www.econbiz.de/10011418232
Saved in:
3
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
4
Blended human-technology service realities in healthcare
Dodds, Sarah
;
Russell-Bennett, Rebekah
;
Chen, Tom
; …
- In:
Journal of service theory and practice
32
(
2022
)
1
,
pp. 75-99
Persistent link: https://www.econbiz.de/10012879151
Saved in:
5
Editorial: opportunities in the new service marketplace
Russell-Bennett, Rebekah
;
Rosenbaum, Mark
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 445-449
Persistent link: https://www.econbiz.de/10013407530
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->