Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a … strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In … order to increase our understanding of the nature of service innovation in product firms, this chapter discusses the …

The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to … discuss its implication for companies with a focus on product development and product sales. This paper looks at new service … generic NSD framework for manufacturing companies and a five-stage service development process framework is presented in …

This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking …

the incentive for a manufacturer or a retailer to invest in pre-sales service effort that would reduce the consumer … should be provided by the same firm. We consider different models in which the pre-sales service and the after-sales support … is provided by the same or different firms, and show that the service configuration in which both pre-sales service and …

orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer …-centric strategy. We adopt the service-dominant logic as a basis for solving the research gap for its coverage on the value and service … from 145 service enterprises in Pontianak, West Kalimantan, Indonesia, as our samples for testing the proposed research …

The service industry is of fundamental relevance for the economies of industrialized countries, as the service industry … produces the highest growth in the gross domestic product. In this regard, new service development (NSD) represents a critical … resource for competitive survival and a decisive factor of growth in the service industry. However, service firms across many …

facilitating, complementary, and supporting services. A service constellation is a combination of multiple interdependent services … – often produced by multiple specialized service providers – that offer consumers complementary value and synergetic benefits …. The service innovation literature and service managers have been slow to acknowledge that the value created by a service …