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~subject:"Services marketing"
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Services marketing
Marketing
13
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Preismanagement
4
Pricing strategy
4
Schweiz
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Dienstleistung
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Innovation management
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Innovationsmanagement
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Lehrbuch
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Service quality
3
Service-Dominant Logic
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Service-dominant logic
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Services
3
Switzerland
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Bekleidungsindustrie
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Clothing industry
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Co-creation
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Competitive advantage
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Customer integration
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Customer value
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Innovation
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Kundenintegration
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Kundenwert
2
Lieferantenmanagement
2
Marketing management
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Marketingmanagement
2
Mass Customization
2
Mass customization
2
Product management
2
Produktmanagement
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Prosumerismus
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Supplier relationship management
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Michel, Stefan
3
Brown, Stephen Walter
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Gallan, Andrew S.
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Lusch, Robert F.
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Vargo, Stephen L.
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Journal of the Academy of Marketing Science
2
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
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ECONIS (ZBW)
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Qualitätsunterschiede zwischen Dienstleistungen und Eigenleistungen (Prosuming) als Herausforderung für Dienstleister
Michel, Stefan
- In:
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
,
(pp. 71-86)
.
2000
Persistent link: https://www.econbiz.de/10001470234
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2
An expanded and strategic view of discontinuous innovations : deploying a service-dominant logic
Michel, Stefan
;
Brown, Stephen Walter
;
Gallan, Andrew S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10003679873
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3
Reconfiguration of the conceptual landscape : a tribute to the service logic of Richard Normann
Michel, Stefan
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 152-155
Persistent link: https://www.econbiz.de/10003679934
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