Lang, Bodo; Kemper, Joya; Dolan, Rebecca; Northey, Gavin - 2022
PurposeThe purpose of this paper is to explore why and how sharing economy users switch from consumer (e.g. Airbnb guest) to provider (e.g. Airbnb host), and how this helps enrich self-determination theory.Design/methodology/approachThe authors conducted an exploratory study with users who had...