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The value proposition and market share : a practical application in benchmarking and market performance
Ralston, Roy W. - In: New business and finance research developments, (pp. 7-36). 2009
Persistent link: https://www.econbiz.de/10009013132
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Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011864863
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Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S. - 1964
Persistent link: https://www.econbiz.de/10000594588
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Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
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Intermarket analysis : profiting from global market relationships
Murphy, John - 2004
Persistent link: https://www.econbiz.de/10001814584
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Do initial stock price reactions provide a good measurement stick for marketing strategies? : the case of new product introductions in the US
Markovitch, Dmitri G.; Steckel, Joel H. - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 406-421
Persistent link: https://www.econbiz.de/10009535674
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Aktienmarketing in deutschen Publikumsgesellschaften
Link, Rainer - 1991
Persistent link: https://www.econbiz.de/10000088174
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Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh; Modi, Sachin B. - In: Journal of marketing 80 (2016) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
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Marketinginnovationen : empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel - 2016
Persistent link: https://www.econbiz.de/10011452030