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Marketing decisions with reference price effect

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Competitive Markovian Pricing

Du, Haokun; Hu, Bin; Katok, Elena - 2023

Dynamic pricing is often complicated by strategic customer behavior. One tactic utilized by retailers to counter strategic customer behavior is to adjust prices in an unpredictable manner. This phenomenon has been studied in the Markovian pricing literature in single-retailer settings. In this...

Persistent link: https://www.econbiz.de/10014255749