Afego, Pyemo N.; Alagidede, Imhotep Paul - In: Journal of capital markets studies 5 (2021) 1, pp. 49-68
Purpose - This paper explores how a firm's public stand on a social-political issue can be a salient signal of the firm's values, identity and reputation. In particular, it investigates how boycott participation-conceptualized as a cue of a corporation's stand on important social-political...