Way back in 1934, Graham and Dodd observed the importance of earning power in investment theory. According to them, history of actual earning with a reasonable expectation should be approximated in future. The empirical study of Ball and Brown (1968) contends that of all the sources of...

The objective of the paper is to analyse the significance of traditional ratios compared cash flows ratios in liquidity analysis of Zimbabwe Stock Exchange (ZSE) listed retail companies, with emphasis on these impact investor decision making. The analysis covered a period of 5 years (2010-2014)...