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How often do online retailers change prices? Are there any differences in their price rigity? I collected and analysed more than 4 million daily prices of online grocery retailers from Czechia during the unprecedented period between January 2020 and April 2021. There are substantial differences...
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of historical IPOs. With regard to theory, this research ushers in a greenfield of IPOs, helping build more powerful …
Persistent link: https://www.econbiz.de/10013064011
This article introduces the concept of a stock value gap — the shortfall of a firm's actual market value from its optimal market value, as measured by a best-performing benchmark. Using a large-scale, real-world database, the authors test the effects of both customer satisfaction and customer...
Persistent link: https://www.econbiz.de/10013064010
This paper seeks to quantify the long-term financial impact of negative word of mouth (NWOM), an issue that has long challenged extant research. We do so with real-world data on firm security prices. The developed time-series models innovatively uncover (1) short- and long-term effects of NWOM...
Persistent link: https://www.econbiz.de/10013064012
, competitive advantage, and financial performance.Our study also cultivates a contingency theory of the marketing-finance interface …
Persistent link: https://www.econbiz.de/10013064014
Companies have increasingly advocated social media technologies to transform businesses and improve organizational performance. This study scrutinizes the predictive relationships between social media and firm equity value, the relative effects of social media metrics compared with conventional...
Persistent link: https://www.econbiz.de/10013064017
Past toy recalls have led to an increase in consumer concerns while toy manufacturers and retailers increasingly outsource and create longer supply chains, making it more challenging for them to ensure toy safety. This article examines firms making toy recall announcements to assess the impact...
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