Good corporate reputation is seen as one of the most valuable assets. It is believed to cause a multitude of favorable … corporate reputation and financial performance. However, the most of them raised the question of causation due to their … methodology. In order to isolate the impact of corporate reputation on financial performance, some authors had conducted event …

Brand associations affect image and one source of brand association is a company's reputation. While the relationship … between a positive corporate reputation and operational performance is intuitively appealing, there has been relatively little … reputation, experience an economic benefit. Fortune's summary measure is used as a proxy for intangible assets, such as …