Showing 1 - 10 of 51,035
Persistent link: https://www.econbiz.de/10010255629
Analyzing the financial benefit of marketing is still a critical topic for both practitioners and researchers. Companies consider marketing costs as a type of investment and expect this investment to be returned to the company in the form of profit. On the other hand, companies adopt different...
Persistent link: https://www.econbiz.de/10012490435
Persistent link: https://www.econbiz.de/10012105333
Persistent link: https://www.econbiz.de/10009753054
Persistent link: https://www.econbiz.de/10012654929
Persistent link: https://www.econbiz.de/10011343864
Persistent link: https://www.econbiz.de/10011557718
Persistent link: https://www.econbiz.de/10012671645
Persistent link: https://www.econbiz.de/10014302191
concern over the "Trade War" between the US and China. We evaluate the market responses to this event for firms in both … countries, depending on their direct and indirect exposures to US-China trade. US firms that are more dependent on exports to … and imports from China have lower stock and bond returns but higher default risks in the short time window around the …
Persistent link: https://www.econbiz.de/10011927558