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Don't jump on the bandwagon : negative effects of sharewashing
Lehr, Adrian
;
Büttgen, Marion
;
Bartsch, Silke
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
1
,
pp. 75-123
Persistent link: https://www.econbiz.de/10012522877
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Don't jump on the bandwagon: Negative effects of sharewashing
Lehr, Adrian
;
Büttgen, Marion
;
Bartsch, Silke
- In:
Schmalenbach Journal of Business Research (SBUR)
73
(
2021
)
1
,
pp. 75-123
Persistent link: https://www.econbiz.de/10014495331
Saved in:
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