Zhu, Ge; So, Kevin Kam Fung; Hudson, Simon - In: International Journal of Contemporary Hospitality Management 29 (2017) 9, pp. 2218-2239
Purpose This paper aims to investigate what motivates consumers to adopt one of the emerging mobile applications of the sharing economy, ridesharing application. Using social cognitive theory as the theoretical framework, this study develops a value adoption model to illustrate important factors...