Showing 1 - 9 of 9
Persistent link: https://www.econbiz.de/10012798179
Persistent link: https://www.econbiz.de/10013198501
Persistent link: https://www.econbiz.de/10011841890
Persistent link: https://www.econbiz.de/10012179469
Persistent link: https://www.econbiz.de/10011761796
Persistent link: https://www.econbiz.de/10012425321
Persistent link: https://www.econbiz.de/10014511822
Persistent link: https://www.econbiz.de/10014280754
Purpose This paper aims to investigate what motivates consumers to adopt one of the emerging mobile applications of the sharing economy, ridesharing application. Using social cognitive theory as the theoretical framework, this study develops a value adoption model to illustrate important factors...
Persistent link: https://www.econbiz.de/10014764837