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Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
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Can brand extension signal product quality?
Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 756-770
Persistent link: https://www.econbiz.de/10009665103
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Can Brand Extension Signal Product Quality?
Moorthy, Sridhar - 2012
the firm behind the brands. Even with these conditions in place, the signaling argument is fragile: firm observability of … past performance diminishes brand extension's signaling capability; an arbitrarily small probability of failure for good … than signaling product quality …
Persistent link: https://www.econbiz.de/10014039981
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Can merchants benefit from entry by (Amazon-like) platform if multiagent prices signal quality?
Qiu, Ye; Rao, Ram C. - In: Marketing science 43 (2024) 4, pp. 778-796
Persistent link: https://www.econbiz.de/10014636328
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Factors influencing luxury service brand extension in a developing country
Ahn, Jiseon; Gao, Meiling - In: Journal of consumer marketing 41 (2024) 6, pp. 639-647
Persistent link: https://www.econbiz.de/10015078766
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When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.; Musalem, Andrés - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
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Exclusivity as a signal of quality in a market with word-of-mouth communication
Ashoori, Minoo Talebi; Schmidbauer, Eric; Stock, Axel - In: Review of marketing science 18 (2020) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10012298680
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Social media marketing, quality signaling, and the Goldilocks principle
Nian, Tingting; Sundararajan, Arun - In: Information systems research : ISR 33 (2022) 2, pp. 540-556
Persistent link: https://www.econbiz.de/10013363070
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Do online reviews always incentivise remanufacturers to improve quality in a competitive environment?
Xie, Shushu; Zhao, Yingxue; Zhao, Lin; He, Xingyuan - In: Amfiteatru economic : an economic and business research … 26 (2024) 67, pp. 903-926
quality products to improve their review ratings, considering the quality signalling effect of online reviews, a closed …'s two strategies, with and without online reviews, were compared to analyse the quality signalling effect of online reviews …
Persistent link: https://www.econbiz.de/10015077570
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How many patents does it take to signal innovation quality?
Comino, Stefano; Graziano, Clara - 2014
reduces the incentives to exert effort in R&D activities. Then, drawing on the signaling role of patents highlighted by the …
Persistent link: https://www.econbiz.de/10010366175