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Commentaries and reply to "Can brand extension signal product quality?" by Sridhar Moorthy

Wernerfelt, Birger; Keller, Kevin Lane - 2012

This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770)

Persistent link: https://www.econbiz.de/10009724867

Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy

Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 771-778

Persistent link: https://www.econbiz.de/10009665101

Can brand extension signal product quality?

Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 756-770

Persistent link: https://www.econbiz.de/10009665103

Price as a signal of product quality : some experimental evidence

Mastrobuoni, Giovanni; Peracchi, Franco; Tetenov, Aleksey - In: Journal of wine economics 9 (2014) 2, pp. 135-152

Persistent link: https://www.econbiz.de/10010406313

Quality and pricing decisions in a market with consumer information sharing

Jiang, Baojun; Yang, Bicheng - In: Management science : journal of the Institute for … 65 (2019) 1, pp. 272-285

Persistent link: https://www.econbiz.de/10011991407

The takeoff of open source software : a signaling perspective based on community activities

Setia, Pankaj; Bayus, Barry L.; Rajagopalan, Balaji - In: MIS quarterly 44 (2020) 3, pp. 1439-1458

Persistent link: https://www.econbiz.de/10012403965

Can merchants benefit from entry by (Amazon-like) platform if multiagent prices signal quality?

Qiu, Ye; Rao, Ram C. - In: Marketing science 43 (2024) 4, pp. 778-796

Persistent link: https://www.econbiz.de/10014636328

Asymmetric information and delegated selling

Janssen, Maarten C. W.; Roy, Santanu - 2020

Persistent link: https://www.econbiz.de/10012416919

Wealth as a signal in the search model of money

Okumura, Tsunao - 2005

This paper investigates the possibility that wealth (holdings of money) serves as a signal of ability to produce high quality products for agents who cannot directly observe the quality of the products. A producer's wealth may advertise past success in selling products to agents who knew the...

Persistent link: https://www.econbiz.de/10010266277

Prices as signals of product variety

Polo, Michele - 1989

Persistent link: https://www.econbiz.de/10000835849

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