This study aims at identifying guests’ willingness to pay for characteristics of listings on Airbnb, putting a particular emphasis on trust-building information provided by the platform. In order to do so, a hedonic regression model is applied to an extensive dataset that was gathered in 2017...

This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770)