Examines the factors which motivate developers to appoint their marketing agents. This is achieved by comparing the views of the developers and real estate agencies as to the importance of the various attributes or strengths campaigned by the latter. In the process, aims to uncover if the...

For real estate agency firms to market their services successfully they would need to understand the factors which motivate developers to engage them for their services. Examines the factors which motivate developers to appoint their marketing agents. Four categories of motivational factors...