Macak, Tomas; Hron, Jan; Jadrna, Monika - In: Cogent business & management 7 (2020) 1, pp. 1-12
The world’s oldest travel company Thomas Cook, the British tour operator with 19 million yearly clients, after 178 years of service, has officially announced that it would be liquidating its assets and filed for bankruptcy, despite attempts to rescue the brand. The low-cost travel firms and...