The aim of the chapter is to examine the importance and use of reviews in the marketing communication of selected spa tourism enterprises on the Internet. The subject of the research are reviews as an important part of the online reputation of spa tourism enterprises and the object of the...

A key player in tourism development and promotion is the state. However, previous research has not adequately measured the effectiveness of the state's attempts to promote a country's tourism product. In this research, the authors will use an econometric model to measure the impact of the...

Although the Visegrád Four countries often defended the same or similar positions in the European Convention, their views differed on many important issues. This situation is likely to be repeated at the upcoming Intergovernmental Conference. This basically confirms the tendency that can be...

Phare support to SME development has mainly consisted of technical assistance and advisory services to national institutions, support to SME policy and legislative development and financial support for SME development. Progress has been made in tackling problems inherited from the past, as well...