Purpose – The purpose of this paper is to advance understanding of an individual's identification with an organisation (“organisational identification”) and propose a scale for its measurement, by means of a study drawing on the literature of corporate marketing, and group and corporate...

Purpose – The purpose of this paper is to develop a matrix of socially responsible behaviour and communication types (corporate social responsibility (CSR)‐BC matrix) to explain different practices companies use when dealing with stakeholder issues, such as transparent changeover pricing....