Often small business owners/managers feel they haveinadequate time for formal forecasting and/or that they lack the expertise to do so. Since forecasting is an important decision‐aiding tool, managers in small retail establishments can benefit by implementing a simple forecasting process....

Often small business owners/managers feel they have inadequate time for formal forecasting and/or that they lack the expertise to do so. Since forecasting is an important decision-aiding tool, managers in small retail establishments can benefit by implementing a simple forecasting process. Doing...