Develops a conceptual framework for qualitative research directed at small hospitality firms, ensuring an appropriate “fit” between theory, research and analysis, and aiding subsequent practical applications for hospitality research practitioners. Proposes that certain key theoretical and...

Discussion and analysis of small businesses tends to work on generalised, popularised understanding and knowledge of what their motivations are and how they behave in a business environment. The need to explore below these generalisations into the submerged variables and relationships is argued...