Dant, Rajiv P.; Paswan, Audhesh K.; Stanworth, John - In: International Journal of Entrepreneurial Behavior & Research 2 (1996) 3, pp. 48-67
Franchising has long been seen as an avenue into small business. For some, it offers opportunities to build up franchise systems, as franchisors, by cloning small business success in exchange for a royalty. For many others, as franchisees, it offers opportunities for self‐employment, combining...