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Marketing and performance in small firms : the role of networking

McCartan, Aodheen - In: Journal of research in marketing and entrepreneurship 25 (2023) 1, pp. 150-182

Persistent link: https://www.econbiz.de/10014295099

Local production networks in the global marketplace

Kalantaridis, Christos - In: International Journal of Entrepreneurial Behavior & Research 2 (1996) 3, pp. 12-28

adjoining rural county of Peonia, sets out to explore the processes of subcontracting and production networking. Aims to …

Persistent link: https://www.econbiz.de/10014769909

Cycle of success: a strategy for becoming agile through benchmarking

Underdown, Ryan; Talluri, Srinivas - In: Benchmarking: An International Journal 9 (2002) 3, pp. 278-292

benchmarking. The cycle of success, which includes the strategies of networking, benchmarking, mentoring and continuous improvement …

Persistent link: https://www.econbiz.de/10014683183

Patterns of innovating networking in small firms

de Jong, Jeroen P.J.; Hulsink, Willem - In: European Journal of Innovation Management 15 (2012) 3, pp. 280-297

innovations. While past typologies of innovation networking were defined at the level of firms or industries, the purpose of this … 594 innovations in Dutch small firms, cluster analysis is applied to develop a typology of networking patterns for … innovation in small firms. Findings – In total, six patterns of innovation networking were identified: supplier‐based, customer …

Persistent link: https://www.econbiz.de/10014721262

Implementing quality in a small firm

Boon, Stephen; Ram, Monder - In: Personnel Review 27 (1998) 1, pp. 20-39

The issue of quality remains an integral feature of the discourse on small firm development. Unfortunately, two potentially conflicting approaches to this issue are evident. There is the essentially prescriptive “consultancy” school which often provides technical solutions uninformed by...

Persistent link: https://www.econbiz.de/10014974492

Organisational competence: does networking confer advantage for high growth entrepreneurial firms?

Chaston, Ian - In: Journal of Research in Marketing and Entrepreneurship 2 (2000) 1, pp. 36-56

Adopting an entrepreneurial orientation is accepted as strategy through which to improve the performance of small firms. The management of innovation literature indicates that firms seeking to survive in rapidly changing and/or highly competitive markets are being advised to consider...

Persistent link: https://www.econbiz.de/10014902549

Small Firm Marketing Theory and Practice: Insights From The Outside

Fillis, Ian - In: Journal of Research in Marketing and Entrepreneurship 4 (2002) 2, pp. 134-157

theories of networking, creativity, opportunity recognition and word of mouth marketing are much more valid in terms of their …

Persistent link: https://www.econbiz.de/10014902582

The Need for a New Paradigm for Small Business Marketing? What is Wrong with the Old One?

Lewis Reynolds, Paul - In: Journal of Research in Marketing and Entrepreneurship 4 (2002) 3, pp. 191-205

The entrepreneurial marketing paradigm is open to several interpretations. One such is that we should consider, in particular, the behaviour of small firms, and in particular, small entrepreneurial firms; another interpretation is to argue for the building of a completely new, and substantive,...

Persistent link: https://www.econbiz.de/10014902584

A network perspective of cultural organising and “professional management” in the small, family business

Fletcher, Denise - In: Journal of Small Business and Enterprise Development 9 (2002) 4, pp. 400-415

organisational networking and cultural organising in the workplace. A network perspective is presented in order to evaluate the ways … networking is proposed which emphasises how individuals attribute value and meaning to the interactions they have with co …

Persistent link: https://www.econbiz.de/10014902866

New venture support: an analysis of mentoring support for new and early stage entrepreneurs

Deakins, David; Graham, Linda; Sullivan, Robert; … - In: Journal of Small Business and Enterprise Development 5 (1998) 2, pp. 151-161

There has been little research on the processes of providing support to new firm entrepreneurs, and little evaluation of the provision of support to existing small firm entrepreneurs through advice, counselling or consultancy. Despite this lack of research, support for new firm entrepreneurs has...

Persistent link: https://www.econbiz.de/10014903432

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