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generated content practices such as the ones of Facebook users affect social media in their capability to reproduce and …
Persistent link: https://www.econbiz.de/10012043575
Strategic social media plays a crucial role in contemporary customer relationship management (CRM); however, the best practices for social CRM are still being discovered and established. The ever-changing nature of social media challenges the ability to establish benchmarks; nonetheless, this...
Persistent link: https://www.econbiz.de/10012043761
comparative groups: Purchasers and nonpurchasers. A total of 215 students were invited to engage with a selected brand on Facebook …
Persistent link: https://www.econbiz.de/10012044328
relaunch of the former internet portal as a blog and a Facebook page it no longer functioned as a space of the second … building. The article argues that the individualised usage of social media and the flow of Facebook make it much harder for …
Persistent link: https://www.econbiz.de/10012044602
Facebook is emerging as a platform for moderately civil political discussion because of its high level of … identifiability. To confirm if Facebook construction of political opposition is equally civil, this study content analyses 28 comment … threads (N=3,311 comments) from the Facebook pages of four aspirants in two Nigerian gubernatorial elections. The study finds …
Persistent link: https://www.econbiz.de/10012044616
such as Facebook are offering all-surrounding mediated environments to communicate in Virtual Reality (‘Facebook Spaces …
Persistent link: https://www.econbiz.de/10012044619
The origin of this work stems from the fact that there is a demand to see how information technology organizations are maximizing the potential role of social media in recruitment and selection. This study revealed certain convincing insights into the usage of social media in the recruitment...
Persistent link: https://www.econbiz.de/10012045094
Facebook, to improve student-instructor communication and student performance in an online learning environment. They recruited … where Facebook was used as an additional communication tool and (2) a control group where the course setting wasn't changed …. The authors surveyed the participants' opinions on the use of Facebook in the treatment group, and collected participants …
Persistent link: https://www.econbiz.de/10012045329
This article examines the effects of the social media applications Facebook, Twitter, Snap Chat/Instagram, Texting and … majority of students in higher education utilize the social media applications Facebook, Twitter, Snap Chat/Instagram and Smart …
Persistent link: https://www.econbiz.de/10012045340
the effects of social media on client – agency relationships with focus on Facebook as an example of personal network. The … media, which provide the foundation for primary research. The paper concludes that connecting on Facebook with a client or … a work contact on Facebook should not be done in order to make the work relationship stronger. The study offers …
Persistent link: https://www.econbiz.de/10012046814