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Social Web
United States
Consumer behaviour
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4,607
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4,432
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4,429
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4,381
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4,380
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3,834
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3,784
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3,666
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3,557
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3,295
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Grossman, Michael
25
Levine, Phillip B.
25
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20
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20
Filieri, Raffaele
19
Kaestner, Robert
19
Kearney, Melissa Schettini
19
Tekin, Erdal
19
Currie, Janet M.
17
Gruber, Jonathan
17
Markowitz, Sara
17
Sabia, Joseph J.
17
Jang, Soocheong
16
Martínez-López, Francisco J.
16
Stavins, Joanna
16
Carpenter, Christopher
15
Hollebeek, Linda D.
15
Cawley, John H.
14
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14
Einav, Liran
14
Grewal, Dhruv
14
Han, Heesup
14
Loureiro, Sandra Maria Correia
14
Tauras, John A.
14
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13
Flavián Blanco, Carlos
13
Fletcher, Jason
13
Goldsmith, Ronald E.
13
Gázquez-Abad, Juan Carlos
13
McFadden, Daniel
13
Schuh, Scott
13
Seo, Yuri
13
Agarwal, Sumit
12
De Chernatony, Leslie
12
Lusardi, Annamaria
12
Rita, Paulo
12
Tonsor, Glynn T.
12
Winter, Joachim
12
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12
Yoon, Sukki
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Friedrich-Schiller-Universität Jena
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2
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2
Edward Elgar Publishing
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
INSEAD
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Information Resources Management Association
2
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2
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2
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Working paper / National Bureau of Economic Research, Inc.
408
Journal of business research : JBR
294
Journal of retailing and consumer services
243
Journal of consumer research : JCR ; an interdisciplinary bimonthly
163
International journal of internet marketing and advertising : IJIMA
107
Psychology & marketing
107
NBER working paper series
101
Journal of fashion marketing and management
94
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
85
International journal of hospitality management
83
International journal of consumer studies
81
The journal of product & brand management
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
The journal of brand management : an international journal
69
Technological forecasting & social change : an international journal
68
Journal of marketing
60
Young consumers : insight and ideas for responsible marketers
60
Journal of marketing communications
57
International journal of electronic marketing and retailing : IJEMR
56
Journal of internet commerce
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of international consumer marketing
54
The journal of consumer marketing
54
Journal of promotion management : innovations in planning and applied research
52
International journal of advertising : the review of marketing communications
51
Journal of electronic commerce research : JECR
49
Journal of the Academy of Marketing Science
49
American journal of agricultural economics
47
The American economic review
47
Journal of travel and tourism marketing
46
Discussion paper series / IZA
45
Journal of marketing management : MM
44
Journal of advertising research
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Journal of hospitality marketing & management
42
Marketing intelligence & planning
42
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
46
RePEc
6
EconStor
3
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1
OLC EcoSci
1
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date (oldest first)
1
Investigating the impact of social media marketing on research online and purchase offline for
fashion
luxury brands
Al Khasawneh, Mohammad Hamdi
;
Al-Haddad, Shafiq
; …
- In:
International journal of business excellence : IJBEX
32
(
2024
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10015060892
Saved in:
2
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
3
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
4
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
5
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
6
Brand
community and its impact on
brand
love and repurchase intention in the
fashion
industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
7
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
8
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
9
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
10
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
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