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~subject:"Social Web"
~subject:"Werbewirkung"
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Social Web
Werbewirkung
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,896
Theory
9,713
Brand management
9,591
Markenführung
9,543
Youth
9,267
Markenartikel
9,229
Relationship marketing
9,173
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9,144
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9,009
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8,189
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7,433
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7,414
USA
6,309
United States
5,853
Customer satisfaction
5,715
Online-Handel
5,628
Online retailing
5,616
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5,556
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5,533
Social web
5,037
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4,681
Internet marketing
4,670
Germany
4,607
Einzelhandel
4,432
Service quality
4,429
Dienstleistungsqualität
4,381
Retail trade
4,380
Advertising effects
3,784
Electronic Commerce
3,666
Verbraucherverhalten
3,598
Experiment
3,572
E-commerce
3,557
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3,295
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3,282
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3,267
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2,978
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Septianto, Felix
28
Pelsmacker, Patrick de
27
Gierl, Heribert
26
Dens, Nathalie
22
Filieri, Raffaele
21
Dwivedi, Yogesh Kumar
20
Bauer, Hans H.
19
Esch, Franz-Rudolf
18
Huber, Frank
18
Loureiro, Sandra Maria Correia
18
Pauwels, Koen
17
Diehl, Sandra
16
Hudders, Liselot
16
Reijmersdal, Eva A. van
16
Flavián Blanco, Carlos
15
Hollebeek, Linda D.
15
Ko, Eunju
15
Martínez-López, Francisco J.
15
Usman, Osly
15
Yoon, Sukki
15
Eisend, Martin
14
Ghose, Anindya
14
Thaichon, Park
14
Chan, Kara
13
Dahlén, Micael
13
Gázquez-Abad, Juan Carlos
13
Muehling, Darrel D.
13
Rita, Paulo
13
Wu, Linwan
13
Boerman, Sophie C.
12
Choi, Yung Kyun
12
Kareklas, Ioannis
12
Kulczynski, Alicia
12
Stephen, Andrew T.
12
Torres, Ivonne M.
12
Yoon, Hye Jin
12
Bigné Alcañiz, J. Enrique
11
Dodoo, Naa Amponsah
11
Grewal, Dhruv
11
Matthes, Jörg
11
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17
National Bureau of Economic Research
7
IGI Global
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Technische Universität Braunschweig
4
American Marketing Association
3
OECD
3
Books on Demand GmbH <Norderstedt>
2
De Gruyter Oldenbourg
2
Erasmus Research Institute of Management
2
Helmut-Schmidt-Universität
2
Shaker Verlag
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Universität Mannheim
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bayerische Landeszentrale für Neue Medien
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutschland / Bundesministerium für Gesundheit
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
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Journal of business research : JBR
358
Journal of retailing and consumer services
225
Journal of marketing communications
170
International journal of advertising : the review of marketing communications
167
International journal of internet marketing and advertising : IJIMA
134
International journal of advertising : the quarterly review of marketing communications
106
Psychology & marketing
101
Journal of promotion management : innovations in planning and applied research
97
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
The journal of product & brand management
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of advertising research
75
Journal of promotion management : JPM
73
The journal of brand management : an international journal
72
Technological forecasting & social change : an international journal
69
Young consumers : insight and ideas for responsible marketers
62
International journal of electronic marketing and retailing : IJEMR
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Marketing intelligence & planning
56
International journal of consumer studies
55
Journal of advertising : official publication of the American Academy of Advertising
55
Journal of marketing
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Marketing letters : a journal of research in marketing
53
Asia Pacific journal of marketing and logistics
52
Journal of internet commerce
51
International journal of hospitality management
50
Journal of marketing research : JMR
50
European journal of marketing : EJM
48
Journal of fashion marketing and management
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Cogent business & management
43
Journal of international consumer marketing
43
Journal of electronic commerce research : JECR
42
The journal of consumer marketing
42
Tourism management : research, policies, practice
42
European journal of marketing
41
Journal of marketing management : MM
40
Journal of management information systems : JMIS
39
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Source
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ECONIS (ZBW)
8,434
EconStor
16
USB Cologne (EcoSocSci)
15
OLC EcoSci
3
Showing
1
-
10
of
8,468
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articles prioritized
date (newest first)
date (oldest first)
1
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
2
Investigating the impact of social media marketing on research online and purchase offline for
fashion
luxury brands
Al Khasawneh, Mohammad Hamdi
;
Al-Haddad, Shafiq
; …
- In:
International journal of business excellence : IJBEX
32
(
2024
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10015060892
Saved in:
3
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
4
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
5
How does visual merchandising in
fashion
retail stores affect consumers'
brand
attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
6
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
7
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
8
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
9
Brand
community and its impact on
brand
love and repurchase intention in the
fashion
industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
10
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
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