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~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
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Handbook of social media management : value chain and business models in changing media markets
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How to succeed in the digital age : strategies from 17 top managers
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Social-Media-Handbuch : Theorien, Methoden, Modelle
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Contemporary issues in social media marketing
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Customer relationship management and the social and semantic web : enabling cliens conexus
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Customer-centric marketing strategies : tools for building organizational performance
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Organizations and social networking : utilizing social media to engage consumers
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Strategic customer relationship management in the age of social media
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Computer-mediated marketing strategies : social media and online brand communities
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Developing digital marketing : relationship perspectives
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Digital and social media marketing : a results-driven approach
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Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
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Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
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Handbook of research on business social networking ; Vol. 2
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Harnessing the power of social media and web analytics
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IT-Berater und soziale Medien : wer beeinflusst Technologiekunden?
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New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
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1
Harnessing the power of the Oh-So-Social Web
Bernoff, Josh
;
Li, Charlene
-
2010
Persistent link: https://www.econbiz.de/10008759310
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2
Everybody's job? : managing public relations in the age of social media
Kelleher, Tom
- In:
Public relations as relationship management : a …
,
(pp. 281-305)
.
2015
Persistent link: https://www.econbiz.de/10011309069
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3
Customer-company relationships : the key dimensions and leveraging social media to build relationships
Balkan, Nilay
- In:
New perspectives on critical marketing and consumer society
,
(pp. 39-51)
.
2021
Persistent link: https://www.econbiz.de/10012497101
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4
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
5
Redefining banking service delivery : information technology adoption by UK banks amid the COVID-19 pandemic
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Management and information technology in the digital …
,
(pp. 95-110)
.
2022
Persistent link: https://www.econbiz.de/10013442228
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6
Communicating the "social" organization : social media and organizational communication
Manuti, Amelia
- In:
The social organization : managing human capital …
,
(pp. 14-27)
.
2016
Persistent link: https://www.econbiz.de/10011551719
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7
From value chain to value network : reinventing the enterprise in the light of technology forces
Ploom, Tarmo
- In:
Business architecture management : architecting the …
,
(pp. 141-159)
.
2015
Persistent link: https://www.econbiz.de/10011318375
Saved in:
8
Social media and organizations
Leonard, Pauline
- In:
The Routledge companion to visual organization
,
(pp. 322-334)
.
2014
Persistent link: https://www.econbiz.de/10009792904
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9
Chaordic knowledge management : shifting paradigms for corporate knowledge networks
Habermann, Frank
;
Fehlinger, Jörg
;
Schmidt, Karen
-
2011
Persistent link: https://www.econbiz.de/10009715559
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10
An IT-based KMS for large-scale sense-making : an application of a KMSD methodology
Ali, Syed Moneeb
;
Woodman, Mark
;
Zade, Aboubakr A Moteleb
-
2011
Persistent link: https://www.econbiz.de/10009716027
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